“Respond to Changes toward Evolution”

This year marks the 20th anniversary of JARA (Japan Automotive Recyclers Alliance) Corporation. On account of achieving this milestone, I was appointed the post of president of JARA Corporation, succeeding the former president Sosho Kitajima who had been serving for 17 years as president of SPN Co., Ltd., the former company of JARA Corporation. Hereby, I would like to express my great respect to people who had been building the company. Although I have great responsibilities, I will do my best to meet the expectations of our customers and all stakeholders of the company.

In 2021, we have been tossed about by the waves of COVID-19 following the previous year. In the automotive industry, automakers have been forced to reduce vehicle production due to shortage of semiconductors. Online sales are increasingly becoming one of the major communication tools for customer relationship at the sales companies. In the environment-related area, the Japanese government announced the “Green Growth Strategy Through Achieving Carbon Neutrality in 2050” in June 2021. In response to this initiative, automakers announced multiple electrified vehicle strategies, thereby suggesting\ structural changes. A shift to decarbonization has been accelerated at once in the automotive industry.

In this situation, the use of recycled auto parts, which contributes directly to decarbonization, is gaining great attention. Therefore, I feel the great responsibility of having our company act as a digital platformer in automotive recycling.

To fulfill the company responsibility, we will provide quick and precise response to the various changes in the environment, industry and technology, thereby further activating the sales and distribution of recycled auto parts.

--Develop recycled auto parts market

We need to respond to structural changes in the automotive industry and the repair & maintenance market, as well as distribution forms such as electronic commerce. Our company will build a business model that widens the coverage of recycled parts for next-generation vehicles, and allows stable production and sales of recycled auto parts, through partnerships with recycling-related industries related and improved training programs in the recycled parts industry.

--Strengthen the base of system development

In 2021, our customers base increased greatly. To provide system building and operational convenience that the customers can use with confidence, we will strengthen organizational structure in the company and the base for system development through tie-ups with other companies.

JARA Corporation will work hard to become a company that gets many “Thank-yous” from customers through services like car life improvement with the use of safe and affordable recycled parts.

March 11, 2022
Kenichiro Yajima, President
JARA Corporation(Japan Automotive Recyclers Alliance)

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